After 17 years, Microsoft has decided to stop working on the Windows 10 Mobile operating system, but some customers believe the announcement was a long time coming.
Joe Belfiore (pictured below), Microsoft's head of Windows, said new developments to its mobile operating system were no longer a “focus” for his team.
The news came in response to questions posed on Twitter about whether there will be any support for customers using Windows 10 Mobile.
He went on the defend the decision by blaming the lack of customers using the platform.
Mr Belfiore said: “We have tried VERY HARD to incent app developers. Paid money, wrote apps for them, but the volume of users is too low for most companies to invest.”
At the time Belfiore was discussing the recent launch of a test of Microsoft’s Edge web browser on Android and IOS devices.
Following the news many consumers expressed the opinion that Microsoft didn’t make the most of the platform.
James Wright, a software developer, tweeted: “Microsoft had so many opportunities to make Windows Phone/Mobile a great success, and squandered every one of them.”
Daniel Stevenson said: “I love my Windows Phone the issue was never the os, the issue has always been Microsoft’s lack of commitment”
Not all customers were as forgiving.
One Twitter user said: “Finally! My Windows Phone was awful.”
Robert McLaws tweeted: “My Lumia 950 is garbage now thanks to Microsoft's "support". Crashes three times a day on the latest "bug fix" builds. Just kill it & say so already.”
Mr Belfiore has even admitted to switching to an Android phone himself.
He explained the “app and hardware diversity” of Google’s operating system was behind his decision to abandon his Windows Mobile.
The founder of Microsoft, Bill Gates, is ahead of the game and announced two weeks ago that he has already jumped ship to an Android phone.
Google and Apple continue to dominate the smartphone market with their Android and IOS operating systems while other operators like Windows and Blackberry have struggled to keep up.
Gartner research shows customers have been turning away from Windows for a while. In 2016, Windows had 0.3% of the smartphone market compared to Android’s 81% and Apple’s 18%.
HP announced it will no longer release Windows 10 Mobile devices.
A Microsoft spokesperson said: “We get that a lot of people who have a Windows 10 device may also have an iPhone or Android phone and we want to give them the most seamless experience possible no matter what device they’re carrying.
"In the Fall Creators Update, we’re focused on the mobility of experiences and bringing the benefits of Windows to life across devices to enable our customers to create, play and get more done.
"We will continue to support Lumia phones such as the Lumia 650, Lumia 950, and Lumia 950 XL as well as devices from our OEM partners.”
Windows Mobile first hit the scene as the PocketPC in 2000 and was rebranded as the Windows Mobile three years later. By 2010 Microsoft had upgraded to the Windows Phone and launched the first edition of Windows 10 Mobile in 2015.
Blackberry recently switched to the Android system and has announced plans to reinsert itself into the market with the release of a new touch screen phone.
The smartphone maker has done away with its famous QWERTY keypad and aims to give the iPhone X a run for its money.